We are very happy to show you the video for our new single In Plastic. It was directed by Bob Gallagher and is one of our favourite videos he’s done for us yet. Check it out below
We will be releasing the single physically on a limited number of 7″ records on the 8th of July. Each record is hand stamped, numbered and they are all different from one another. Pre-order links below from the Rough Trade store.
Here are some words from Bob explaining the video:
“This is the fourth video I’ve done with Band, so there’s maybe a continuity in the tone and the humour of it, but it’s a more of a departure stylistically from the other videos. The others have had a very narrative drive, whereas In Plastic is more about creating an atmosphere, and putting the viewer through a weird overwhelming sensory experience, that hopefully compliments the different dynamics in the track. The narrative doesn’t make literal sense, and should feel confusing and claustrophobic. A bit like being on the inside of a panic attack.
I think I pitched the idea to the band as the fever dream Kafka might have if he ever read 1984. It’s it’s not set in a particular place or period. Some of the references and inspirations are historical and some are quite recent. It’s a mish-mash of influences, and a lot of it was shaped by conversations with the band.
The video is obviously totally ridiculous in many ways, but it touches on themes of surveillance, paranoia, and how arbitrary the construct of a border can seem, which are all very contemporary anxieties. When I see clips of Donald Trump talking about deporting people and building walls I have to remind myself that I’m not watching an absurd alternate reality. I’d sooner live under a Conor Cusack dictatorship.”